Thursday, July 9, 2015

Why Lincoln?

If you're in the market for a luxury vehicle, you've likely run across the vast array of luxury car and SUV brands. Communities often have multiple luxury dealerships that offer a wide variety of premium quality cars and SUV's. Choosing a vehicle that fits your style, and truly makes you feel empowered, is a big and important decision. Cadillac, Buick, Audi, Lexus, Land Rover, Mercedes-Benz, Jaguar, and BMW are all candidates in the wide world of luxurious cars. The big question is, how do you choose between all of the luxury brands?

Lincoln is a luxury car and SUV brand that offers uncompromising quality down to the finest detail. Style, comfort, and quality can be found both inside, and out, of each of Lincoln's luxury vehicles. Lincoln has a strong lineup of cars and SUV's and a strong outlook into the future.

When you think of Lincoln, the first thing that pops into your head might be Mathew McConaughey. The recent commercials put out by Lincoln Motor Company are captivating examples of what owning a Lincoln feels like. A mysterious, and empowering vibe is given off in each of the messages. However, there is much more to the Lincoln story that Mr. McConaughey may not be able to express in a short commercial.

When it comes to luxury vehicles, simply seeing isn't always enough. Aesthetics and design are essential qualities, but to truly know a Lincoln, you need to experience it. When you drive a Lincoln, a feeling of strength and independence flows through your body. An overwhelming feeling of satisfaction is achieved, and you think to yourself, "I've made it." You worked hard to get where you are, and now you are behind the wheel of a fine Lincoln luxury vehicle. The sensation is unmatched.

Ultimately, as an individual, you have the power to choose which luxury vehicle you drive. You get to choose how you represent yourself and how you feel when you drive. Lincoln is the extension of your success that only adds to the empowerment you can feel on a daily basis. If you're looking for a luxury vehicle, look for the experience. If you're looking for the experience, look for a Lincoln.

Beyond the Drivers Seat

It may seem more clear now that Lincoln offers premium quality vehicles that you can experience on the road each day. However, the experience doesn't end when you leave the drivers seat. Lincoln has a host of benefits to show you what it truly means to be a Lincoln owner. 

Lincoln Complimentary Maintenance

For Lincoln's that are 2015 or newer, owners receive a two-year/24,000-mile maintenance plan. The plan includes an oil change with synthetic blend oil and a tire rotation.

Lincoln Warranties

For Lincoln's that are 2010 or newer, everything between the bumpers is covered for four years/50,000 miles with a six-year/70,000-mile Powertrain Warranty.*

Roadside Assistance For Life

Wherever you are, Lincoln offers 24-hour/seven-days-a-week assistance nationwide.*

*Valid for owners of Lincoln models from 2010 - present. See dealer for complete details. Lincoln reserves the right to change program details at any time without obligations.

Complimentary Car Wash

After every service visit, your Lincoln will be clean for your next ride.*

Complimentary Loaner

Should your Lincoln require warranty service, you will be provided with a loaner vehicle.*

Service Parts Warranty

With a two-year, unlimited-mile warranty on both parts and labor, you and your Lincoln are in good hands.**

Client Relationship Center

Whatever question you have, and whenever you need it answered, call 1-800-521-4140.

*Availability depends on dealership participation. **Valid for owners of Lincoln models from 2010 - present. See dealer for complete details. Lincoln reserves the right to change program details at any time without obligations.

Low Price Tire Guarantee*

You can be confident that your tire service will be taken care of by reliable experts.

*Valid on dealer-installed retail purchases only. Requires presentation of competitor's current ad/offer on exact tire sold by dealership within 30 days after purchase. See participating dealerships for details.

Lifetime Brake Pad Guarantee*

With the purchase of a brake service, this guarantee ensures that replacement brake pads will be provided to you at no cost for as long as you own your Lincoln.

*Applies to the original purchaser of Motorcraft® brake pads and is not transferable. Labor not included. See your dealer for details.

Why Eau Claire Lincoln?

Owning a Lincoln is an incredible experience, but why should you go to Eau Claire Lincoln instead of other Lincoln dealerships? Service is the primary reason Eau Claire Lincoln is the choice for all your Lincoln needs. Service is the what separates Eau Claire Lincoln from other dealerships.

At Eau Claire Lincoln, we care. We want you to be happy and we want to help you. As a best price store, you can avoid the stress of haggling that you will deal with at other dealerships. We offer you our best price so you can enjoy your new Lincoln, stress-free. Our salaried sales consultants are here to help you, and as a Lincoln customer, you will receive the premium quality service that you deserve. 

You are in good hands at Eau Claire Lincoln. We know that owning a Lincoln is about the experience, so we're here to help you maximize your experience. You deserve the best. Let us give you the best at Eau Claire Lincoln.

"To Be So Effective That We Are Able To Be Helpful To Others"


  • Our goal is to be an industry leader in providing unmatched quality automotive products and services.
  • We will constantly strive to meet the changing needs of our customers.
  • Our aim is to provide an atmosphere that encourages employee teamwork, integrity and excellence.
  • Together we will set and continually improve sales, service, and operational standards to ensure long term market leadership and profitability.
  • It is our mission to exceed our customers' and employees' expectations and maintain their loyalty for a lifetime.


The Value of Honesty and Integrity: We believe that all decisions are to be made with integrity. Leadership is setting good examples for others to follow, expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability: We believe we are responsible to satisfy the needs of our customers for all our products and services. Individual accountability for our own performance and for the quality of our products will demonstrate to our customers we are enthusiastic about them and really care.

The Value of Unconditional Dedication to Excellence: We believe there is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.

The Value of Cooperation & Communication: Close mutual support of one another is a fundamental tenet of ours. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic customers and suppliers.

The Value of Our People: We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self respect and self discipline.

The Value of Ongoing Improvement: We believe in not accepting the status quo, in constant improvement, and in the value of ongoing education in any form. We believe in providing opportunity for personal, professional and organizational growth within our company. 

The Value of Being Good Community Citizens: We give willingly to and are actively involved in the support of our communities, because they provide us our success.


The Eau Claire Lincoln philosophy is based on five areas that, we believe, are critical to business success. Those areas are:

  1. Customer Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Dominance
  5. Ongoing Improvement

Our philosophy holds that all are of equal importance. However, in any planning or decision or decision making process, CUSTOMER ENTHUSIASM will always carry the most weight.

To see what Eau Claire Lincoln can offer you, go to