100 young bloggers will use videos, photos, and other digital content to come up with the advertising material for the 2014 Ford Fiesta.
This May the Fiesta campaign will start with Ford giving 100 bloggers (Ford calls them influencers) a new Fiesta for a year. These 100 bloggers will create digital content about the vehicle to share on social media websites.
All ideas and content used in traditional advertising will be completely generated by the influencers instead of Ford's ad agency.
The new Ford Fiesta will have a 1.0-liter turbocharged three-cylinder engine. A 1.6-liter engine that generates 197 hp and 214 pounds-feet of torque powers the FIESTA ST high-performance model.